Keynote
Friday, March 22
08:30 AM - 09:00 AM
Live in Chicago
Less Details
In this talk, we will delve into effective strategies for intranet adoption, focusing on engaging employees throughout the journey by addressing their individual motivations and needs. We’ll explore the crucial role of user education in optimizing intranet functionality and benefits, while also discussing the integration of modern media formats like podcasts, YouTube, and Instagram to foster community and enhance adoption. Additionally, we’ll highlight the importance of educating diverse user groups and implementing measurement metrics and feedback mechanisms to continually assess and improve employee engagement initiatives across multiple channels.
In this presentation you will learn:
A seasoned communications and engagement expert with a rich background spanning gaming, technology, and media sectors, Sara excels in inspiring and aligning employees with organizational strategies and values.
In her current role as Internal Communications Lead at Zoom, Sara orchestrates strategic internal communications initiatives, fostering collaboration across functions at the fast-paced UCaaS company.
Previously, she was Senior Director of Internal Communications at Blizzard Entertainment and Activision Blizzard, where she spearheaded transformative cultural shifts, emphasizing employee-centric approaches and crisis management. At Verizon Media as Head of B2C Internal Comms, Sara showcased her prowess in integrating diverse brands and optimizing internal communication strategies for global teams, resulting in tangible improvements in sentiment and efficiency.
Recipient of industry recognition, including Ragan’s 2017 Intranet Awards Honorable Mention, her leadership is marked by a data-driven, inclusive, and results-oriented approach, driving impactful change in dynamic organizational landscapes.