Selene De La Cruz is an experienced brand content strategist, product content designer and community builder. A veteran of the NYC advertising world, she helped establish Content Strategy and UX Writing practices for her clients' brands. In her current role at Mastercard, she spends her days collaborating on end-to-end solutions that are changing the way people transact and interact across the globe. She’s also a co-founder of UX Content Design – NYC's only meetup for UX product content professionals.

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.