As VP of Audience Experience and Technology, Scott MacDonald leads the Digital and Live Event teams at Livewire, working closely with our clients to leverage their technology investments to their full potential. As a Digital Strategist, Scott transforms communications objectives into technical strategy, facilitating stakeholder collaboration to produce a secure and compelling audience experience that informs, engages, and inspires all.

A partner and 20-year veteran of Livewire, Scott has worked on complex web and intranet initiatives, hybrid events, and digital transformation projects for a wide variety of clients and sectors, including McDonald’s, Four Seasons, Deloitte, UScellular, Kraft Foods, and many more.

Livewire Communications, Short Company Profile We believe change is only successful when it happens with employees, not to them. With offices in Chicago and Toronto, Livewire is a change communication agency that has supported Fortune 1000 clients through change and transformation for over 20 years. From CEO transitions to game-changing moves in culture and technology – and everything in between – Livewire takes your change and transformation and crafts a clear and emotionally resonant story of opportunity for your people. With a unique integration of creative, strategy, and activation capabilities, we then bring it to life in a way that wins the hearts and minds of employees and moves them to action.