Nick Gonzales is a user experience designer at American Family Insurance. Prior to joining American Family in 2017, Nick worked in design, digital marketing and communications at the University of Wisconsin-Madison and served as an executive board member for the Collegiate Information and Visitor Services Association.

At American Family, he is focused on designing corporate enterprise solutions that meet the needs of employees and agents. As a champion for the user, he translates customer insights and behaviors into thoughtful strategies and meaningful moments. Guided by user research, content strategy and information architecture, he delivers a customer-focused product experience.

For more than 85 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family. American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It’s a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.