Mark is a Design Researcher, working in product development as part of Ford Motor Company’s Global Interaction and Ergonomics group. Prior to rejoining Ford in 2013, Mark held leadership and management positions with SundbergFerar, Visteon, AutoPacific, Minacs Worldwide and R.L. Polk & Company.
Mark is proficient at identifying consumers’ latent desires using an array of projective techniques and rigorous analytical methods. His research is considered instrumental by engineers and designers during iterative development, while the methods he employs are recognised for their unique ability to objectively assess the success potential of new concepts before they are put into production or brought to market.