A creative strategist leading the interactive and employee advocacy teams for Whirlpool Corporation as part of our corporate newsroom, my team develops content, digital media, and oversees the global web presence and
video strategies to amplify and enhance the corporate reputation and drive effective communications for our global workforce.

Our employee advocacy team has grown in influence as thought leaders, and is proving high-value business impact through an alignment between a social sharing mobile newsfeed app, strategic education and marketing
efforts, and our intranet portal. We've developed an effective and measurable advocate strategy that has clarified communications and engaged a decentralized global workforce of inspired and truly influential employees. But my best advice if you want to create advocates and influencers for your company: give influence away. Make others the hero.

From corporate creative director to communications, I’ve led creative teams for KitchenAid Small Appliances and X-Rite. I am currently navigating new waters to create a unified Visual Communications center of excellence at Whirlpool and exploring new ways to work, share global knowledge and assets, and develop outcomes that prove design thinking is the new competitive advantage.

For generations, Whirlpool Corporation has been helping people make the most of time so they can focus on what really matters – their families and their lives. “There is no right way to do a wrong thing” has guided everything we do, and for generations to come, we will sustain our commitment to make each experience an extraordinary one. Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found on Twitter at @WhirlpoolCorp and WhirlpoolCorp.com.