Well-rounded technology savvy marketing and digital communications professional with over 12 years demonstrated experience leading marketing, digital engagement and digital communication strategies for B2B.
As marketers, we strive to collect data and understand the needs of personas to deliver personalized and useful experiences. The irony is at work, we as the employer have a wide range of employee data and information accessible, yet hardly leverage it to provide digital experiences to improve the employee experience.
As a marketer, I'm fascinated with how marketing principles blends to the employee experience with an aim to enhance the digital journey of customers and employees alike. Today, I get to leverage my marketing background and use these principles to help organizations deliver engaging employee experiences at Workgrid Software.