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CO-LOCATED EVENTS

Speaker

Dina Baker

Head of Marketing and Communications, Cambridge Systematics

Cambridge Systematics is the premier national firm providing innovative transportation software, planning, and analytics.

The senior marketing and communication executive, reporting to the COO:
- Serve on the Senior Leadership Team
- Partner with the business units and other corporate functions to help meet their goals
- Oversee the teams for marketing and brand strategy, marketing communication, digital marketing, internal communication, creative/design services, market research and proposal development, which consist of high performing strategic, creative and operational staff.
- With people development and team dynamic as top priorities, established an annual 3-day retreat that brings together my staff from seven offices to learn with and from each other and socialize, with an agenda developed entirely by members of the team at all levels.
- As part of broader leadership function, co-lead a project to review and make recommendations for company structure.
- Provide direction in development of a collaboration approach for the company.
- Advise on development and roll-out of firm's organic growth initiative.

Select accomplishments:
- Innovative, flexible, award-winning brand identity
- Website and suite of marketing communications leveraging new brand identity, with development and growth of comprehensive digital marketing
- Brand and messaging architectures, marketing strategy, iconography and specialized marketing communications and website for Software business line
- Strategic development, launch and ongoing delivery of comprehensive internal communication system with engagement results that blast through benchmarks
- Broadening of IT collaboration platform project to encompass collaboration as a communication and cultural process
- Engagement of systems thinking into re-imagining of organizational structure
- Market strategies to rethink approaches to key sub-markets

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Company

Cambridge Systematics

http://www.camsys.com
We are transportation specialists, dedicated to ensuring that transportation investments deliver the best possible results. By providing innovative policy and planning solutions, objective analysis, and technology applications, we help our clients meet future transportation needs while improving the performance of existing infrastructure and operations. Above all, we are committed to our clients’ success in making transportation better for future generations. Cambridge Systematics serves local, state, national, and international agencies in the public and private transportation industries.
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Co-hosted with
Intranet Reloaded USA 2026 is part of the Event Series. You can find more events here.
Date
March 25 – 27, 2026
Location
Hyatt Regency McCormick Place Chicago
2233 S MARTIN L KING DRIVE
60616 Chicago
Phone
+1(518)3102904
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