Responsible for strategic direction and development of the entire Internal Communications function at Tyson Foods—an audience of 112,000 employees. Launched effective new communication channels, including a frequent video series featuring leaders at all levels of the organization; a revised and enhanced quarterly town hall meeting format; a new, cloud-based intranet with digital work space attributes, upgraded and integrated the internal digital signage network; and directed other significant upgrades to additional existing channels to improve message delivery and engagement. Drove engagement and awareness of the new company purpose, strategic intent and business objectives while building the internal brand of the new Enterprise Leadership Team. Employed a data-driven approach to success measurement, including strong, multi-layered goal alignment from copywriters to officers.