The pandemic showed that employees are eager for information and expect transparent communications. To meet this need, UPS evolved their content strategy and built a matrix organization aligned to a RACI project management model (Responsible, Accountable, Consulted, Informed). UPS Communications, part of the Corporate Affairs organization, serves as a world-class content hub for both internal and external audiences. At the same time, on the tech side, UPS is moving to cloud platform to boost brand storytelling and modernize the employee experience.
The commstech team collaborates with IT and digital marketing to create components that are consistent with the enterprise design system.
Master content discipline with a RACI model for communications
Report communications impact with a business-aligned dashboard
Optimize cloud technology for best digital employee experience
Move company storytelling and employee comms to external channels