CO-LOCATED EVENTS
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Session

CASE STUDY

Thursday, March 21

06:20 PM - 06:50 PM

Live in Chicago

Less Details

This presentation delves into the cutting-edge realm of data-driven strategies to enhance employee engagement. Explore the power of dynamic dashboards in deciphering employee sentiments, identifying trends, and implementing targeted interventions. From decoding the language of metrics to fostering a culture of continuous improvement, discover how organizations can leverage actionable insights to create an environment where employees thrive. Join us for a journey into the intersection of data and engagement, where informed decisions pave the way for lasting success.

Maceo will take you on an engaging journey, sharing how she used data dashboards to revolutionize Employee Resource Groups (ERGs), even without prior experience in data visualization. She’ll break down her methods in a way that’s not only easy to understand but also exciting to implement. Whether you’re new to data or looking to refine your skills, you’ll discover practical, adaptable strategies to amplify your engagement initiatives. This session is a must-attend for those ready to unlock the full potential of their employee engagement programs with the power of data. 

In this presentation you will learn:

  • Strategies to Decode Employee Sentiments
  • Optimizing Digital Workplace Experiences
  • Cultivating a Culture of Continuous Improvement
  1. Accessible Data Visualization Tools
  2. Data-Driven Strategies to Boost Engagement
  3. ERG Essentials for Success
  4. Leveraging AI for Deeper Insights

Speaker

Maceo Owens

CEO, The ERG Movement

Maceo Owens, aka The ERG Homegirl, is a Gen Z ERG Enthusiast. After ERGs changed the trajectory of her life, she’s passionate about helping them to do the same for others - by making efficient ERGs as simple as possible. Maceo has served as an ERG LEader and Program Manager to major tech companies. As a former support agent, she’s also passionate about “frontline” engagement in ERG Programs. Maceo has a deep interest in entrepreneurship since her teen years and has spent years studying the craft of building a successful business. When she took her learnings and applied them to ERGs, she realized that she had something different - something ERG Programs needed. Through The ERG Movement, founded in 2022, Maceo hopes to drive much needed change in the ERG space.
Employee Resource Groups (ERGs) have been a transformative force in my life, and I'm passionate about unlocking their potential to impact others similarly. However, I've noticed a gap in how many ERG Programs are structured; they often lack a foundation for long-term success. My drive comes from bridging this gap. By integrating proven business development practices into the ERG landscape, I've developed a unique and revolutionary approach. This blend of business acumen with the dynamic world of ERGs fuels my enthusiasm for my job every day. It's not just about managing programs; it's about pioneering a change that reshapes the ERG ecosystem for lasting impact and success.

Company

The ERG Movement

The ERG Movement, under the leadership of Maceo Owens, is igniting a revolution in the Employee Resource Groups (ERGs) space. With a vision to drive impactful, sustainable change, this organization aims to redefine the way ERGs operate and influence. By integrating time-tested business development principles, proven successful over decades, The ERG Movement seeks to infuse these established strategies into the ERG realm. This approach is not just about enhancing ERG programs; it's about catalyzing a movement that reimagines the potential and efficacy of ERGs, which have been a part of the corporate landscape for nearly 60 years. While The ERG Movement does offer targeted services, its core mission is to foster a transformation in the ERG world, setting a new standard for how these groups can produce excellent results without the heavy lift that often burdens ERG leaders and Program Managers.

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