CO-LOCATED EVENTS
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Session

3 | Editorial Café

Friday, March 22

11:50 AM - 03:20 PM

Live in Chicago

Less Details

  • What are the key elements and considerations necessary to construct a robust editorial calendar that aligns with organizational goals and content strategy?
  • How do you effectively balance evergreen content, trending topics, and time-sensitive content within an editorial calendar to maintain relevancy and engagement?
  • What tools and methodologies can be employed to streamline the planning, creation, and management of content within an editorial calendar, ensuring consistency and quality?
  • How can an editorial calendar be adapted to accommodate multiple content creators, departments, or campaigns while maintaining a cohesive and organized content schedule?
  • What metrics and assessment methods should be integrated into the editorial calendar to evaluate content performance and adapt strategies for continuous improvement and optimization?

Speaker

Jamie Stokes

Director, Digital Communications, Cox Enterprises Inc.

Company

Cox Enterprises Inc.

Thousands of employees, one goal: empower people today to build a better future for the next generation. How do we do that? By disrupting industries. By treating our employees as our most important resource. By improving the quality of life in our communities and by protecting our planet. We create a culture with flexible career growth, generous benefits and an environment where you’re empowered to make time for teammates, family, friends and yourself. Founded in 1898, Cox’s legacy of innovation continues to drive us forward today. We know great things never came from comfort zones. Today we’re powering smart cities with powerhouse broadband communications, pioneering greener modes of transportation and hatching new technologies to slash the glut of global waste. Through our investments and our major divisions — Cox Communications and Cox Automotive — we’re focused on the future of mobility, connectivity and sustainability. We are a global, family-owned organization with a purpose. Come build a better future with us and make your mark.

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